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Do you hate Google?
Is this how you think you feel about Google?

Were your rankings hit in the recent "Panda" and "Penguin" updates?

frownThen I feel your pain 

Now let me tell you what actually happened and I also want to insert an excerpt from an e-mail I just received from very well known Internet Marketer Matt Callan who is recognised as a foremost authority on SEO and getting websites ranked in the search engines.

Google has always said as long as I can remember that you should not manipulate your rankings by buying links, joining link networks and other such methods of obtaining "Apparent popularity" - You should wait for people to link to your content voluntarily because your content is so good and of high quality.  This is the way you should operate and it doesn't matter how long it takes you should simply concentrate on creating quality content and the rest will follow.

Yeah Right!

All your competition is buying links and employing SEO experts to help them get ranked better and YOU are supposed to just sit back and let all that go on whilst you are being patient and waiting for your sites to get ranked naturally according to Google's suggestions..

- How long have you got?

Anyway basically Google have stuck to their belief and very simply they decided to do something about people manipulating their search engine rankings by SEO (which has LOTS of different facets but obviously includes backlinking) - The easiest way to do that was to target websites that had lots of backlinks with a large percentage using exactly the same anchor text (in other words the 'money key phrase' for the website). The fact that you had possibly thousands of backlinks all pointing back to your website with the same exact anchor text is an (obvious and easy for the robots to spot) indication that you have either been buying backlinks or acquiring them 'unaturally' somehow according to Google's criteria yes?

Pretty easy to do right?  Yes that's what they thought so they went and did it!

anchor-text-penalized

All of a sudden well established websites disappeared from the rankings.  It very quickly became apparent that Google was weeding out websites that were "over-optimized" - in other words websites that had been following Google's previous advice by providing relevant keyword targeted content and very clear linking structures within the websites.  In one foul swoop Google decided to punish these websites which were employing "white hat" SEO according to Google's best advice in their search for websites which have "Natural Popularity".

Here at Auto SEO Backlinks we were already preparing for this scenario before it happened and this is why at Auto SEO Backlinks we have always told our members that they should vary their key phrases and mix them up.  Unlike other services out there we have never limited the amount of keywords or phrases our members can use in any single project.  This means you could create a project of 200 tier 1 backlinks to your website and literally have 200 keywords so they would all only be used once.

Here is the quote I promised you from Matt Callan whom I have the utmost respect for:

"Pre-Panda/Penguin, there was a pretty specific formula that would work the majority of the time for ranking a website in Google. Obviously, this was dependent on the competition too, but the key strategies went something like this...

1. Get a bunch links - a lot of them

2. Get links with your keyword in them

The formula looked like this:

- 60% of your links should be your main keyword

- 15% of links are your main keyword + other words (eg: read about, check out, etc)

- 15% of your links generic text (eg: click here, visit site)

- 10% of your links as the text (eg: your link URL used as the text)

And like a lot of people have experienced, when Google's Penguin update came around, it affected this "formula".

BUT there's one very good reason that some of our sites didn't get hit at all, or recovered extremely fast.  And it has absolutely NOTHING to do with where we were getting the links from, but more so with "how" we were linking... i.e. the link density and anchor text we were using.

We quickly realized that the old way of doing things needed to be changed.  Slamming your sites with a bunch of keyword rich anchor text is finished - it won't work.

But the reason we've now rebounded is because of the following two things:

1. It wasn't the links that were the problem

Getting a ton of links still works.  Do I need to repeat that?

Most people froze and just stopped building links altogether fearing that if they continued, their sites would get hit even harder.

They were wrong.  You see I figured that if you suddenly stopped business as usual, that it would be a sure-fire sign to Google that you were up to something and then they would hit you even harder.

They were looking for a reaction on your part.  If something suddenly changes, you're likely gaming the system.  If your links are in fact natural, well then why would anything change?

It wouldn't...

So we got that part right and now we're almost back to pre-Penguin traffic levels and rankings.

But there was a second thing...

2. Anchor Text Linking Rules have CHANGED...

Our formula for the amount of keyword anchor text we used was now defunct.  We didn't change it right away (keeping with what I outlined above), but we did slowly phase in a new formula.

The new formula goes a little something like this (obviously adjusting as needed, based on our competition too):

20% - your main keyword that you're wanting to rank for

25% - related LSI keywords (these are keywords related to your main keyword.  Think of these as the "related" searches that Google shows you as you're typing in their search field).

35% - your URL as the anchor text, as well as other combinations of "branded keywords".

20% - generic keywords

Google is now looking for a more diverse linking profile - a more natural one.

So if you were building links in the past, you NEED to be building links now.  If you're Not building them... well, good luck with your rankings.  :)

And even better, the users of our service who were already building their links similar to the linking profiles above hardly got hit at all by Panda/Penguin!

So adjust those anchor texts, and continue building more and more links so that your linking profile is skewed to a more natural pattern as described above."

_____________________________________________________

I must thank Matt for his comments which he gave in a recent e-mail to me. - So there you have it - we still need lots of backlinks it's just that we have to be a little cleverer about how we define our anchor text/key phrases (My Members will confirm I've been telling them this for ages!!)

Here at Auto SEO Backlinks we have automated keyword tools to help you vary your keywords lists (putting them in UPPER CASE, lower case, Capitalized, rAndOM etc... with one click!) and as previously stated we do not have any limitations on the amount of keywords or phrases you can enter.

I suggest you get yourself a membership here whilst we still have vacancies and get producing your backlinks as fast as possible. 

I wrote this article on Best Backlinking Practise which all new members should read.

There is life for SEO after "Penguin"..

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